Last Updated on February 21, 2023 by team
Confidentiality is a professional requirement imposed on us by the General Dental Council (GDC). The relationship between dentist and patient is based on the understanding that any information revealed by the patient will not be divulged without the patients consent. Only in exceptional circumstances (e.g. where a major crime is being investigated or to comply with specific laws such as Road Traffic acts or terrorism) are we allowed to divulge any information about patients without their specific consent.
Under the freedom of information act 2002 we have a ‘publication scheme’ where we are obliged to supply any interested party any information we may hold on them. Under the Data Protection Act 1984 and 1998 we are obliged to safeguard the holding of personal data of our patients.
Carlton House has adopted the following three principals of confidentiality:
- Personal information about a patient is confidential to those providing healthcare.
- It should only be provided to those who would be unable to provide effective care without that information (need to know).
- Information should not be disclosed to third parties without consent of the patient except in circumstances set out in the first paragraph.
What this means to you:
- Records should be kept secure and in a location that prevents other individuals from reading them.
- When talking to a patient on the telephone or in a public area care should be taken to ensure that sensitive information is not overheard by other patients.
- Details of names, addresses, telephone numbers, attendance or financial record, treatment histories or plans, medical history or information about other family members should not be divulged.
- Messages regarding patient care should not be left on answering machines. A message to call the practice is all that can be left.
- Disclosure of appointment book information should not be made to third parties without first referring to Steve Cuthew.
- Discussions being conducted within hearing of any patient should be on strictly professional matters, never discussing a patient by name.
- Conversations on non-professional matters should be reserved for the staff room.
- Any member of staff who breaks these rules will be liable for summary dismissal.
- All data processed at this practice must remain confidential even if your employment has been terminated (it is an offence under the Data Protection Act 1998 to disclose such information).
What information does Carlton House dental hold, and how will we use it?
You may give us information about you by completing enquiry forms on the website. You may also give us information via social media platforms and email marketing campaigns. The information you give us may include your name, email address, address/location and phone number. This does not include all personal data processed by Carlton House Dental but only personal data it collects through its website and marketing campaigns. We will retain this information while we are corresponding with you or providing services to you or to a Patient you represent. We will retain this information for as long as we require it to improve your oral health objectives and aims but you are able to unsubscribe from marketing emails at any point and this can be done using the button on the emails.
Carlton House dental may collect the following information from you when you visit the website: Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from the website (including date and time), products you viewed or searched for, page response times, website errors, length of visits to certain pages, page interaction information, methods used to browse away from the page and any phone number used to call our helpline
Information we receive from other sources: This includes information we receive about you when you use other websites operated by us or other services we provide. This information may include your name, email address, postal address and phone number. We will retain this information for as long as it is required to assist your dental health and relationship with Carlton Houase Dental . Although certain medical and clinical records have to be legally kept for a certain period, marketing information and anything related to our digital marketing systems can be deleted on request. If you wish to undertake this then email email@example.com. Sometimes when content of images are online it is difficult to remove them if they have been obtained by third parties. We do everything we can to prevent theft of intellectual property, and if you see images or data that appears on third-party websites there are a range of resources we can use to have this information removed. We will never sell, swop, scrape or give out your personal information to any third parties without your express permission. Although our photographic consent says that we own any photographs or user-generated content – as a gesture of goodwill and to show our commitment to the privacy and happiness of our patients, we will endeavour to use all available resources to protect your data that is disseminated on social media or any third party platforms if you decide you want it removed.
Carlton House Dental may use the information we receive and/or collect about you to: To Fulfil our obligations under any contract we have entered into with you or with a Patient you represent, and to provide you or the relevant Patient with information or services you or the Patient has requested. Send you newsletters and marketing information if you have consented to us doing so. Notify you of products and services we feel may interest you. Monitor website usage and provide statistics to third parties for the purposes of improving and developing the website and the services we provide via the website.
COOKIES WEBSITE STATEMENT
To better understand how people interact with Carlton House Dental websites. To administer the website and carry out data analysis, troubleshooting and testing; and to determine the effectiveness of promotional campaigns and advertising. Where we are processing personal data we have obtained via the website on the basis of having obtained consent from you, you have the right to withdraw your consent to the processing of your personal data at any time. If you would like to withdraw your consent or prefer not to receive any of the above-mentioned information (or if you only want to receive certain information from us) please let us know by emailing us at firstname.lastname@example.org. Please bear in mind that if you object, this may affect our ability to carry out the tasks above for your benefit. If you wish to have your information removed from our database or if you do not want us to contact you for marketing purposes, please let us know by clicking the “Unsubscribe” option in any email we send to you and providing the details requested or by emailing us at email@example.com and we will take steps to ensure that this information is deleted as soon as reasonably practicable. We will not share, sell or distribute any of the information you provide to us without your prior consent unless required to do so by law.
We may carry out automated decision-making using the personal data you provide to us. Our website may contain links to third party websites, including websites which you are able to purchase products and services. They are provided for your convenience only and we do not check, endorse, approve or agree with such third-party websites nor the products and/or services offered and sold on them. We have no responsibility for the content, product and/or services of the linked websites.
How Safe is your Information?
Protecting your security and privacy is important to us and we make every effort to secure your information and maintain your confidentiality in accordance with the terms of the Data Protection Legislation. The website is protected by various levels of security technology, which are designed to protect your information from any unauthorised or unlawful access, processing, accidental loss, destruction and damage. We will do our best to protect your personal data but the transmission of information via the Internet is not completely secure. Any such transmission is therefore at your own risk. We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006. We may share your information with selected third parties including: Business partners, suppliers and sub-contractors for the performance of any contract we enter with them or you. Please note we may need to disclose your personal information where we: Sell any or all our business or assets or we buy another business or assets in which case we may disclose your personal data to the prospective buyer or seller.
We are under a legal duty to comply with any legal obligation or to enforce or apply our terms and conditions; or Need to disclose it to protect our rights, property or the safety of our customers or others, including the exchange of information with other companies, organisations and/or governmental bodies for the purposes of fraud protection and credit risk reduction.